Claire McCorquodale joined Dunedin in 2000. She is responsible for developing and implementing Dunedin's marketing strategy.
What is your background?
I spent two years in Holland with Swarovski as marketing manager, before joining Scottish Financial Enterprise for four years as Communications Manager. I then spent two years with Bank of Scotland as an Associate Director, heading up the corporate banking marketing team.
What is the best advice you have ever received?
I can’t claim to have received this advice personally but I’ve got a Nelson Mandela quote stuck on my computer which reads “Tread softly, breathe peacefully and laugh hysterically”. I don’t always manage this (sometimes nowhere near) but what a way of life to aspire to!
What has been your favourite or most memorable moment at Dunedin?
I always love Dunedin’s Annual Partners’ Meeting. It’s a great way to get our investee companies, investors and the Dunedin team together. It’s always interesting to see how much everyone gets out of this event on a professional and personal level. There’s a real exchange of knowledge and new friendships are formed, it’s fun!
What gets you out of bed at the weekend?
The call of the hills! I’m a keen hillwalker and am over half way in my quest to climb every Munro (Scottish mountains over 3,000 feet). It’s very sociable, a great form of exercise and a fantastic way to regain perspective if life is getting too busy.
Describe a societal challenge you have been inspired to support?
I became a trustee of the SYHA in June 2017. SYHA is a self-funding charity operating a network of youth and affiliate hostels which supports charitable youth programmes such as Give Us A Break, a funded residential programme which aims to tackle social exclusion by offering groups of vulnerable or disadvantaged young people the opportunity to take part in activity holidays at youth hostels across Scotland. Hostelling is close to my heart, I believe that programmes such as Give us a Break have a long-lasting impact on the lives of young underprivileged people. The value of teaching young people skills to allow them to enjoy the outdoors is immeasurable in terms of building confidence and learning to work together as a team.