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etc.venues continues rollout expansion drive

By Dunedin,  February 15,2012

etc.venues opens landmark new venue

Conference and training venue provider etc.venues, backed by Dunedin, continues to grow and innovate under its ownership by announcing the most recent leg of its rollout strategy - a high quality 20,000 square foot conference and meeting venue in St. Paul’s, London. The new venue in a landmark City building at 200 Aldersgate will include the largest conference suite in the etc.venues portfolio, which will hold 400 delegates theatre style, or 250 in cabaret set-up.

Since Dunedin backed the buyout of etc.venues in 2006, sales have grown by 94pc and the number of venues has increased from six to eleven.

Nicol Fraser, partner at Dunedin who is on the board of etc.venues said: “Dunedin is focused on driving growth in its portfolio. This is being achieved by expanding etc.venues’ geographic footprint and building market share. etc venues’ strategy of offering low cost, high quality day venues has proved to be a winning formula, when companies have been cutting back on high cost residential training venues.”

Alastair Stewart, managing director of etc.venues commented: “Despite tough economic conditions we see an opportunity in this part of the City to take on some of the established venues we think have become tired.

“We have already seen good levels of interest and pre-bookings which is a great sign that businesses are taking a positive approach to 2012.”

This announcement from etc.venues follows a triple win in the VenueVerdict Awards, independently operated by market research specialist BDRC Continental. etc.venues has been named the Number 1 UK Brand Award in the competitive Mid Sized Group category. Also two of its venues, Maple House in Birmingham and 120 Moorgate in the City of London achieved the VenueVerdict Gold Standard Accreditation, further reinforcing etc.venues as a leading operator in such a competitive environment amongst its customers.

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